More Instagram changes, TikTok’s partnership with Amazon, and more
This month’s updates bring exciting changes across major platforms such as Instagram, Meta and TikTok. From Instagram’s expanded Carousel feature to TikTok’s partnership with Amazon, there’s plenty to cover.
Let’s explore these developments and see how to leverage them for your campaigns.
Users can now share up to 20 slides in a Carousel, doubling the previous limit of 10.
It’s the latest in a series of updates Instagram has been testing and rolling out. Another is enhancements like text overlays and variable-size formats for images within the Carousel, helping to broaden creative possibilities.
LinkedIn’s new video carousels offer an expansive, side-scrolling display of video clips. The videos are algorithmically tailored to users, based on activity within the app and key profile information.
Tapping on any of the clips will take you to LinkedIn’s full-screen, TikTok-style video feed, presented in vertical format.
After rolling out verification for individual users last year, LinkedIn is now adding company page verification as well, providing another way for brands to establish trust in the app.
Meta has revealed plans to improve its ad campaign measurement and attribution systems.
These updates aim to create a stronger link between ads and conversions, providing advertisers with more accurate data for campaign optimisation. Additionally, Meta will begin integrating CRM data directly into its ad system, allowing for more targeted and personalised advertising.
In August, Meta secured a licensing agreement with Universal Music Group (UMG).
This partnership allows users to access a broader selection of music from UMG’s artists within Meta’s apps, expanding creative options for content creators and enhancing the overall user experience.
TikTok is trialling amber alerts in user feeds, starting in Texas, with plans to expand to other regions.
This initiative aims to raise awareness of missing persons and facilitate early critical responses.
TikTok is rolling out a new feature called ‘Manage Topics’, giving users greater control over the content that appears on their For You feed.
This tool allows for customisation of preferences across topics like sports, travel, humour, dance, and food. Initially, this feature will be available to users in the U.S.
TikTok has announced a new partnership with Amazon, enabling users to make in-stream purchases directly within the app. Pinterest has also joined with a similar arrangement.
TikTok is trialling a new feature that allows users to share a text-based ‘thought’ within the app.
These will appear in a speech bubble-style display on your Stories bubble at the top of your inbox, resembling Instagram Notes.
When uploading videos to TikTok, it’s now possible to select a specific frame as the thumbnail or upload an image specifically as your thumbnail.
TikTok has introduced a new ‘delete and re-edit’ option for videos, allowing users to make changes within the platform and repost up to three times. While some users had this feature previously, it appears to be rolling out to more people this week.
After refusing to comply with a Brazilian court order, X has now been banned in Brazil.
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