A look ahead to 2023, and a thank you from Purpose Media

As 2022 comes to a close, Purpose Media’s Managing Director, Matt Wheatcroft, reflects on the successes of the last year and looks ahead to 2023. 

Looking back over the past year, I can honestly say I’m proud of our business, our staff and the work we’ve achieved. Purpose Media has gone from strength to strength, allowing us to invest and grow through recruitment, internal promotions and a redesign of our workspace. 

Throughout 2022, there’s been plenty of “doom and gloom” in the news. At the start of the year, much of this was around COVID, with the rest of 2022 facing topics, including politics, war, cost of living and rising prices, but there’s been plenty of focus on businesses this year too.  

As has been proven from past recessions, and indeed during COVID, those that treated their marketing budget as an investment rather than an overhead reaped the benefits – as long as the activity is focused and delivers a return on investment. 

Adapting is the first step in weathering the storm and getting the most from your strategy, brand, content and website, especially as larger businesses can’t be as agile as smaller ones. This is something we’ve been able to support several of our clients with, boosting the confidence they have in us.  

Throughout 2022, we’ve continued to work with existing clients, strengthening those relationships, with us delivering successful marketing plans and projects.  

We’ve had several new appointments as well, including Royal Crown Derby, Brindle & Green, EMA Training and We Are Padel, who were all looking to expand and develop their digital marketing and online presence. 

These successes have been made possible because of our staff, who have continued to show care and loyalty throughout the entire year. This continued dedication has meant our existing client relationships have gone from strength to strength, building on the success we’d already had in 2021. 

I’d also like to take this moment to thank our customers who have trusted us with their vision and strategy. It’s been a pleasure working with you and getting to know your businesses, so we can make a difference where it counts.  

Looking ahead to 2023  

As we head into 2023, I personally believe businesses that are proactive in implementing a digital strategy, pushing their website, and strengthening their brand, will continue to lead their competition. 

Without being too pessimistic, 2023 is going to challenging, but I think businesses will push through this as they have done post-Brexit and post-COVID. I think most companies will be addressing the threat of recession and reviewing their marketing and strategic plans at which we’re happy to assist and support with.  

I see no let-up in the demand for expertise in areas, such as website, content, video and PR, as these are highly targeted activities that can be tracked and tweaked to get the desired results. 

As businesses start to reach wider audiences using digital marketing strategies, they shouldn’t dismiss the opportunity for international trading. For those that take up the support and funding available for UK businesses trading overseas, they can gain exposure, growth and diversify their business. 

By following this constructive attitude, these businesses should be able to thrive and not just survive, but I also think this approach sends positive vibes to clients and supply chain partners who will remain confident in their ability to continue to supply products and services.  

So, whilst I think things will remain highly volatile, especially for high street and larger businesses, if most UK companies continue to market themselves effectively, they should be able to make the necessary adjustments to overheads, simply because they can be more agile.  

At Purpose Media, we’ll continue to be in tune with our clients’ needs, to help them deliver winning strategies and campaigns that generate them a real “return on investment”.  

I would like to finish off by wishing everyone a Merry Christmas and a very prosperous Happy New Year, and I look forward to seeing you all in 2023. 

Posted by: Purpose Media
Posted on: 22.12.2022
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