Agency invests to increase video capability
The South Normanton-based agency provides strategic marketing support across web, creative and digital to help customers in multiple sectors grow and achieve key objectives.
Video is already a key part of its offer but, given its increased importance as part of the marketing mix and growing requests for the service, Purpose has recruited to bolster its resource.
Head of Video Alistair Bullock has been joined by videographer Michael Strachan Brown and content creator apprentice Liv Wheatcroft.
The agency will also be making a five-figure investment in purchasing additional equipment to ensure it can continue to delight clients with the quality of its production across all forms of the media.
“Research shows that businesses are grasping just how important video can be within their marketing strategy,” says Alistair.
“A recent study conducted with corporate decision-makers in the US and UK showed that 93 per cent thought video was important for building trust in a company and 97 per cent would be receptive to receiving sales communications after viewing video content.
“The evidence from consumers was equally powerful – with 89 per cent admitting video had helped convince them to make a purchase.”
The Purpose team is able to produce brand films, promotional and social videos, explainers, case studies, 2D and 3D animations and motion graphics after carrying out a consultation to fully understanda client’s needs.
“We can provide anything with moving imagery that a customer might require, and we know from experience that our videos have helped the businesses we work with to develop reach, increase engagement, improve SEO, enhance brand personality, create better understanding, encourage trust and boost their competitiveness,” Alistair added.
“We have filmed big-budget productions, such as flying helicopters over the Swiss mountains. We’ve helped an English Football League club to chronicle its work in the community. And we’ve used video to reveal the human faces behind dozens of SME and high street businesses.”
One of the latest clients to benefit from Purpose’s video expertise is Variety, the children’s charity. Alistair and his team will be filming packages showcasing sponsors, nominees and winners at two major award ceremonies held to raise funds to support the organisation’s work.
Variety Development Director Lyn Staunton said: “To have a company as well established and respected as Purpose Media on board is incredible and will really help further our ambitions.”
The team has also worked with ConservatoryLand for the past three years, producing more than 40 video case studies and leaving the company’s general manager, Rob Smith, delighted with the results.
“The quality of their work on all of the projects has been outstanding,” he said.
To learn more about Purpose Media’s video capabilities – or to arrange a chat – drop us an email at enquires@purposemedia.co.uk.