Green energy drive pays off for Purpose Media

Digital marketing agency Purpose Media is powering into 2024 – fuelled by green energy.

The Derbyshire company, which has started the year with a number of new business wins, has invested in solar panels to provide clean electricity to its South Normanton headquarters.

It has also replaced all its light fitments with LED bulbs, swapped petrol company vehicles for electric models and introduced free EV charging for staff and visitors.

Managing director Matt Wheatcroft said the business had been conscious of its environmental footprint and enlisted the help of experts from the University of Derby to conduct a detailed audit.

“We’re committed to doing all we can to operate sustainably, and the university helped us assess the impact we were having on the environment and recommended measures we could implement to improve things,” he explained.

The study revealed that installing solar panels could reduce the company’s carbon output by 6.3 tonnes each year, while moving to company electric vehicles could save a further 1.4 tonnes.

The business also adopted a recommendation to switch light fittings to LED and decided to introduce two EV charging points which are free to use for employees and clients.

The move has been close to a six-figure investment for the company, although some of that cost was mitigated by a £20,000 Green Entrepreneurs’ Programme grant from the university towards installation of the 109 solar panels.

Matt now intends to investigate options for increasing insulation within the company’s offices to improve efficiency further and reduce heat loss.

“We’re delighted with how the project has progressed to date and that we are making our contribution towards improved sustainability,” said Matt.

“On top of the reduction being achieved in our emissions, we are also seeing substantial savings in our energy bills. Even after the installation of our two EV chargers, electricity costs have fallen by two-thirds during the winter months, and we expect not only to be self-sufficient in the summer but to also be able to supply excess power to the grid.

“We think it should all add up to a saving of around £20,000 each year.”

Communications director Steve Hall is one of the Purpose team who is able to take advantage of the free EV charging at work.

“It helped persuade me that switching to an electric vehicle, despite increased up-front costs, was economically viable in the longer term as well as being good for the planet,” he said.

Purpose Media enjoyed a successful 2023 and has started 2024 in positive fashion, securing contracts with a number of new clients and bringing experienced new-starters in to bolster the already award-winning team.

Matt said: “We look set for a really strong 2024. There’s a real buzz around the place – and one that’s not coming from the solar panels!”

Posted by: Purpose Media
Posted on: 07.02.2024
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