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In this blog, we explain why creating great looking marketing campaigns is key to business success.

It’s no secret that we choose products, people, and services based mostly on what they look like. It may be shallow, but it’s a proven fact.

According to Adobe, companies with strong design outperform companies with weak design by 219%!

It’s also been shown that brands who practice good design are seen to be more credible.

So not only is good design directly tied to success, it’s also tied to trust.

Good Looking Design = Good Business

Essentially, good looking design is good business. And incorporating it into your marketing is a definite no-brainer.

Here’s why…

It Makes You Stand Out

With so many companies fighting for attention, having a well-designed campaign is one of the best ways to differentiate yourself from the crowd.

For example, have you ever seen an ad on social media and clicked on it?

You probably clicked because it caught your attention with a brilliant design and some exciting copy. And your customers are no different.

To stand out against your competitors it’s vital you consider the overall look and feel off your campaign. Ensure it is true to your brand values and entices prospects to find out more.

Top Tip: It’s important to visualise your marketing the way your target persona sees it.

Great design makes you stand out.

It Makes a Good First Impression

Brands only have a matter of seconds before a customer makes up their mind.

Those few seconds are crucial because they can make or break a sale – and good design plays a massive role in the deciding factor. It’s a signal to customers that they should buy from you.

While it’d be nice to think that customers make buying decisions based on the quality or merit of a service or product alone, in many cases, this isn’t true. Quality aside, sometimes the better-looking product or most attractively advertised service wins the day. Remember this every time you send out any marketing collateral. Even a shoddy looking social post can be enough to turn a follower into an unfollower…

Top Tip: With every single piece of marketing collateral you release, consider the first impression it gives.

It Builds Relationships

Good looking marketing makes it easier to create emotional connections, which in turn, helps to build stronger relationships with customers.

Fact: According to Insvep, brands that inspire a higher emotional intensity receive three times as many word-of-mouth recommendations compared to less emotionally-connected brands.

Ensure your marketing visually communicates the values you and your customer share, after all, good branding is not only a reason why your customers become customers – it’s also why they stay.

As we mentioned above, design your marketing through the eyes of your customer to truly connect with them.

Top Tip: Build your brand identity on the foundation of emotional connection.

Your branding should evoke emotion in those that matter most, your customers.

It Drives Conversions

At every stage in building a marketing campaign, you must consider how you’ll engage with the customer and how you transform that engagement into a conversion.

We mentioned previously that good looking marketing evolves an emotional response from customers. It’s that same response that drives the conversion.

Top Tip: Good looking marketing is the key to turning prospects into customers and customers into loyal ambassadors.

Our Advice

Before you review your marketing aesthetic, here’s some tips…

Good Design Takes Time – don’t rush it, well-designed marketing campaigns are created after careful consideration.

You Get What You Pay For – investing in a good designer is always worth it. Don’t scrimp on something that plays such a huge role in your marketing strategy and overall brand.

Focus on Your Customers – your customers should be your design inspiration. Appeal to them, always. Remember, design is subjective. Your tastes may be different to your audience’s.

Why Marketing That Looks Good Performs Well (and how we can help)

Ultimately, good looking marketing increases your value, boosts sales, and makes you and your brand look good.

But it can be difficult to get it right.

That’s where we come in.

Purpose Media can help your marketing look good, creating a narrative that customers buy into, with the support and strategy to communicate it through content and visuals across all channels.

Marketing performs better when it works together. Let’s join up and make it happen.

For more information on how we can make you and your marketing look the bee’s knees, drop us a line.

Let's get started.

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Posted by Claudio Davanzo