Why should I work with a social media agency?
Social media marketing has transformed the world as we know it, including how we interact with brands. With lots of social media platforms to choose from, there are countless ways to use social.
It takes 2 seconds to write a Facebook post about my day at the park with my family, so it won’t take me long to do the same for my business, right?
Wrong
Social media for business is a whole new ballpark. You have to earn loyalty from your followers with interesting content that keeps them coming back for more. It requires careful planning and constant strategy to keep followers engaged and achieve the long term results you want to see.
Our tried and tested process helps businesses to leverage each social media platform to its full potential, generating brand awareness, driving traffic to your website, and encouraging conversions.
You know your business like no one else. And we know social media. Together we make the perfect match.
Social Media Platforms.
Facebook.
The world’s largest social network. Every man and his dog use Facebook, so you don’t want to be left behind. Take advantage of Facebook’s exciting business features to show off your brand to the world.
Twitter.
Join in the conversation on Twitter. Whether you’re giving your two pence on current events or documenting your trip to a trade show, Twitter’s the place to be.
LinkedIn.
Find like-minded professionals looking for industry insights and new ways to improve their day-to-day working on the only business-focused social media channel.
Instagram.
Instagram is a hub for creative social media with a huge focus on imagery and aesthetics. Show your creative side and your customers will be browsing your grid for inspiration in no time.
TikTok.
The new kid on the block - and the best place. for brands to increase their brand awareness. More popular with Gen Z, TikTok is the up and coming platform for B2C and B2B marketing.
Pinterest.
Aspirational and inspirational. Pinterest is the dream platform for B2B and B2C businesses. Driving engagement, brand awareness and thought leadership.
Social Media marketing for B2C businesses
When we’re talking B2C, social media marketing is a great way to drive product awareness and interact directly with your customers.
Whether you’re creating polls on Instagram Stories to build excitement for a new launch or holding competitions on Facebook, social media is a great way to make your customers feel a part of your brand. Giving your audience a platform to get exclusive content and offer their opinions helps take their relationship with your brand past just a monetary exchange into something deeper rooted.
If you’re ready to turn your customers into brand promoters, social media is the place to do it.
Social Media marketing for B2B businesses.
For B2B businesses, social media isn’t just about lead generation, it’s about building a community for staff, customers, and suppliers to enjoy. Social media can be used to communicate the culture of your company while keeping staff and stakeholders up to date with the day-to-day of your business.
Plus, showing your personal side creates a connection with your target audience and helps to build trust and move them through the sales funnel to create an army of loyal followers.
With so many B2B opportunities on social, our social media specialists will work with you to identify the sweet spot and grow your online presence.
Benefits of Social Media.
Humanise your brand.
Your brand doesn’t have a face, but the people who represent it do. Use social to maximise the human element of your business, producing content to inspire and engage.
Promote content.
You’ve just created a great piece of content. How are you going to get eyes on it? Through social media of course! Show off your expertise to your growing audience by sharing thought-provoking content with your followers.
Generate Leads.
Social media won’t boost your sales overnight, but with our help, social media will become the place to find new customers. Using our proven tactics, your accounts will build an online presence to improve brand awareness and attract new leads.
Stay in touch.
Keep your customers, employees and stakeholders up to date with what you’ve been up to. Social media is a great place to celebrate successes and promote new ventures directly to people who want to hear from you.
Aid SEO.
Search engines love it when you’re active on social media. With more backlinks and lots of website traffic, having a social media presence will boost your domain authority to bump up the rankings both locally and globally.
Grow your audience.
As such a vast marketing channel, social media gives you the chance to reach people you never could otherwise. With some clever tactics and strategic planning, your next customer can be found on social.
Social media strategy.
Every good campaign starts with a plan. And that’s exactly what we’ll do.
We work alongside your marketing manager to devise a social media strategy that falls in line with your business goals and wider marketing strategy. Based on data-led research, we take a close look at your content, customers and competitors to create a tailored social media strategy that speaks directly to your target audience. The more specific the strategy, the more effective the execution.
And once we hit the green light, we constantly measure its success to ensure we always stay one step ahead. Over time, we develop a social media strategy defined by your audience with help from regular reporting and strategy reviews.
Scheduling and Reporting.
The social media world moves fast, so you need to be able to keep up.
Pre-planning your social schedule allows you to stay ahead of the game so you can have one finger on the trigger to react to trends as they emerge. We work collaboratively with you to create social content that you’re proud to show off to the world.
And once all is said and done, we take a look back at the performance to see how we did. We measure key metrics like follower growth, impressions and engagements to see what worked and what missed the mark. We’ll go through your data with a fine-tooth comb to highlight the wins and fix the lows. You have full visibility of your social media performance with help from our monthly reporting process, so you can see the ROI.
That way, we create a consistent flow of content that plays into your overarching strategy and you can see first-hand how it’s going.
Social media training.
It’s not just your business page that can build your brand on social media. Encouraging your staff to interact and stay active is also valuable for building your presence.
Our social media training sessions teach your team how use their personal social media channels to expand their reach and further promote your brand.
With top tips from social media specialists and activities to show them the ropes, your staff will be generating a following of their own before you know it.
Paid Social.
The best ad campaigns work in harmony with your organic social strategy.
That’s why our social media consultants team up with our paid digital specialists to deliver carefully planned social advertising campaigns that work in synchronisation with your social strategy.
This way, you have a consistent portrayal of your brand on social that sees results and resonates with your target audience.
ready to make more from social?
how can social media grow your business?
Big businesses have marketing teams to deliver social media that’s regular and consistent, but also ‘speaks’ to the people who make a real difference to the bottom line – their customers.
You know your customers better than anyone. We work with you to understand your business and your target audience to create social content that’s engaging and memorable.
With a social media marketing agency, you can access the same multi-disciplined team that big businesses utilise, giving you the power to attract the right customers and grow.
Our approach to social media.
Research.
We’re not like other social media agencies, we take the time to gain a deep understanding of your business and your industry so we can embody your values and find the right tone of voice.
Strategise.
Align your business goals with tried and tested methods to create a social strategy that sees results in the long term.
Delivery.
Working collaboratively with your team, we deliver a consistent and engaging social feed that keeps your audience coming back for more.
Measure.
Every month, we pause and take a look back at our hard work to see what worked and what didn’t to continuously strengthen our efforts and make decisions based on hard data.
How can social media grow your business?
The key to growing your social media presence is to offer value in every post.
This way, your followers get exclusive content they won’t see anywhere else, and you have a direct line of contact with some of your biggest advocates. Big businesses have whole marketing teams to deliver social media that’s regular and consistent but also speaks to the people who matter – the customers.
With a digital marketing agency, you have access to the same multi-disciplined team that big businesses utilise, so you can have creative content that attracts the right followers and keeps them entertained.
With your deep understanding of your customers’ mindset and our social media expertise, we can develop social content that drives traffic to your website and generates leads.
Make your social media come to life.
Building successful social media channels is a big responsibility, but one we know we can handle. Often, the people we work with know what they want to achieve but they can’t see how to get there on their own.
With us on your side, you’re not alone. We work as an extension to your business, helping your team as much or as little as you need to create a successful partnership.
Our knowledge spans far beyond the realms of social media, allowing us to see the bigger picture and take your social media presence to the next level.
Social Media Marketing Agency FAQ's
Why do I need social media?
arrow_drop_downAlmost half the world’s population uses social media, meaning no matter how niche your audience is, chances are they’re hiding in there somewhere. And it’s our job to find them.
Your followers are a group of people who are actively interested in your brand. And by hitting that follow button, they’re opening a direct channel for you to talk to them.
With a little bit of strategy, a hint of technical knowledge, and a good glug of creative content, you can harness the power of social media marketing and talk directly to your audience to drive revenue and keep ahead of the competition.
Your followers are a group of people who are actively interested in your brand. And by hitting that follow button, they’re opening a direct channel for you to talk to them.
With a little bit of strategy, a hint of technical knowledge, and a good glug of creative content, you can harness the power of social media marketing and talk directly to your audience to drive revenue and keep ahead of the competition.
What is Social Media marketing?
arrow_drop_downSocial Media Marketing is a tactic used to talk to your audience through various social media platforms to build your brand awareness, increase sales & conversions and drive website traffic.
How does Social Media impact SEO?
arrow_drop_downSocial Media Marketing is built on the sharing of content. By creating content that is shareable on content, you can drive traffic to your website and indicate to Google that your content is authoritative in your industry. Optimising your Social Media profiles for local SEO can also boost your local profile - and show Google that your site is strong and worthy or traffic.