The world’s largest social network. Every man and his dog use Facebook, so you don’t want to be left behind. Take advantage of Facebook’s exciting business features to show off your brand to the world.
Join in the conversation on Twitter. Whether you’re giving your two pence on current events or documenting your trip to a trade show, Twitter’s the place to be.
Find like-minded professionals looking for industry insights and new ways to improve their day-to-day working on the only business-focused social media channel.
Instagram is a hub for creative social media with a huge focus on imagery and aesthetics. Show your creative side and your customers will be browsing your grid for inspiration in no time.
The new kid on the block - and the best place. for brands to increase their brand awareness. More popular with Gen Z, TikTok is the up and coming platform for B2C and B2B marketing.
Aspirational and inspirational. Pinterest is the dream platform for B2B and B2C businesses. Driving engagement, brand awareness and thought leadership.
When we’re talking B2C, social media marketing is a great way to drive product awareness and interact directly with your customers.
Whether you’re creating polls on Instagram Stories to build excitement for a new launch or holding competitions on Facebook, social media is a great way to make your customers feel a part of your brand. Giving your audience a platform to get exclusive content and offer their opinions helps take their relationship with your brand past just a monetary exchange into something deeper rooted.
If you’re ready to turn your customers into brand promoters, social media is the place to do it.
For B2B businesses, social media isn’t just about lead generation, it’s about building a community for staff, customers, and suppliers to enjoy. Social media can be used to communicate the culture of your company while keeping staff and stakeholders up to date with the day-to-day of your business.
Plus, showing your personal side creates a connection with your target audience and helps to build trust and move them through the sales funnel to create an army of loyal followers.
With so many B2B opportunities on social, our social media specialists will work with you to identify the sweet spot and grow your online presence.
Your brand doesn’t have a face, but the people who represent it do. Use social to maximise the human element of your business, producing content to inspire and engage.
You’ve just created a great piece of content. How are you going to get eyes on it? Through social media of course! Show off your expertise to your growing audience by sharing thought-provoking content with your followers.
Social media won’t boost your sales overnight, but with our help, social media will become the place to find new customers. Using our proven tactics, your accounts will build an online presence to improve brand awareness and attract new leads.
Keep your customers, employees and stakeholders up to date with what you’ve been up to. Social media is a great place to celebrate successes and promote new ventures directly to people who want to hear from you.
Search engines love it when you’re active on social media. With more backlinks and lots of website traffic, having a social media presence will boost your domain authority to bump up the rankings both locally and globally.
As such a vast marketing channel, social media gives you the chance to reach people you never could otherwise. With some clever tactics and strategic planning, your next customer can be found on social.
Every good campaign starts with a plan. And that’s exactly what we’ll do.
We work alongside your marketing manager to devise a social media strategy that falls in line with your business goals and wider marketing strategy. Based on data-led research, we take a close look at your content, customers and competitors to create a tailored social media strategy that speaks directly to your target audience. The more specific the strategy, the more effective the execution.
And once we hit the green light, we constantly measure its success to ensure we always stay one step ahead. Over time, we develop a social media strategy defined by your audience with help from regular reporting and strategy reviews.
The social media world moves fast, so you need to be able to keep up.
Pre-planning your social schedule allows you to stay ahead of the game so you can have one finger on the trigger to react to trends as they emerge. We work collaboratively with you to create social content that you’re proud to show off to the world.
And once all is said and done, we take a look back at the performance to see how we did. We measure key metrics like follower growth, impressions and engagements to see what worked and what missed the mark. We’ll go through your data with a fine-tooth comb to highlight the wins and fix the lows. You have full visibility of your social media performance with help from our monthly reporting process, so you can see the ROI.
That way, we create a consistent flow of content that plays into your overarching strategy and you can see first-hand how it’s going.
It’s not just your business page that can build your brand on social media. Encouraging your staff to interact and stay active is also valuable for building your presence.
Our social media training sessions teach your team how use their personal social media channels to expand their reach and further promote your brand.
With top tips from social media specialists and activities to show them the ropes, your staff will be generating a following of their own before you know it.
The best ad campaigns work in harmony with your organic social strategy.
That’s why our social media consultants team up with our paid digital specialists to deliver carefully planned social advertising campaigns that work in synchronisation with your social strategy.
This way, you have a consistent portrayal of your brand on social that sees results and resonates with your target audience.