True Refrigeration wanted to increase awareness and engagement with its brand in the EMEA and, ultimately, build market share. The company required an effective communication strategy, which would raise its profile, reflect the value of its proposition and help drive traffic to its marketing channels.
Our team reviewed True Refrigeration’s target audiences and delivery channels and proposed a strategy that was aligned with the company’s sales process to grow transactions and enquiries in the EMEA. A new brand message was devised, a fully responsive website developed, and creative content and social media campaigns conceived to meet the company’s commercial objectives.
After a considered strategy, targeted messaging, video content, case studies, and social media and PR campaigns were used to deliver the company’s communications with high impact. Based upon the True Refrigeration customer journey, we built and developed dedicated websites for the UK, France, Germany, EU and Australia. Over 12 months, this led to the company having a 41% increase in new users from the UK visiting its website, and lead form submissions increasing by 20%. The social strategy, which positioned True Refrigeration as market leaders, build brand awareness and cement relationships, resulted in an 84% increase in reach on Instagram. Reach also increased by 58% on LinkedIn, along with a 34% rise in engagement.