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A luxurious eCommerce experience that simplifies the online purchasing process, for the world’s finest hand-crafter of bone china tableware and giftware.

The company was seeking an exciting, vibrant new website, which would reflect its values and act as the perfect online showroom for its luxury products. There was a deadline to transition, as the old website was on a CMS that would no longer be supported.

Our team worked closely with Royal Crown Derby to define the personas of the key audiences they want to engage online and to map out the journeys their customers take before making a purchase. These insights informed the design of the website, which would maximise user experience and increase digital orders.

By designing a fully responsive, easy-to-navigate WordPress eCommerce site, we eased the purchase process for individual and corporate buyers, assisting the business in increasing sales. The use of rich photography and elegant design now displays Royal Crown Derby’s beautiful, premium creations to full effect and complements the clean user journey. A considered design and layout have helped tell the story of its world-famous collections and highlight the company’s incredible heritage.

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Quote Mark

Our main objective was to partner with an agency who we could trust to build upon our long term objectives. The team took the time to understand our vision and showed a real willingness to support us across all omni channel marketing requirements. By appointing an agency that is on our doorstep it means they can easily visit our factory and get fully immersed in helping us achieve our vision.

RoyalCrownDerby LogoMarque Black
Melissa Oaks
Sales & Marketing Manager
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