OBJECTIVES
The company was seeking an exciting, vibrant new website, which would reflect its values and act as the perfect online showroom for its luxury products. There was a deadline to transition, as the old website was on a CMS that would no longer be supported.
STRATEGY
Our team worked closely with Royal Crown Derby to define the personas of the key audiences they want to engage online and to map out the journeys their customers take before making a purchase. These insights informed the design of the website, which would maximise user experience and increase digital orders.
RESULTS
By designing a fully responsive, easy-to-navigate WordPress eCommerce site, we eased the purchase process for individual and corporate buyers, assisting the business in increasing sales. The use of rich photography and elegant design now displays Royal Crown Derby’s beautiful, premium creations to full effect and complements the clean user journey. A considered design and layout have helped tell the story of its world-famous collections and highlight the company’s incredible heritage.
