Objectives
Vaillant Live, part of Legends Global, wanted to launch their new venue in Derby with maximum impact. Their aim was to raise awareness, drive signups, and encourage people to attend events.
They were looking for a bold creative approach that would cut through the noise, get people talking, and put Derby on the map.
Strategy
Purpose Media pitched a concept built around the idea of challenging perceptions: “Nothing happens in Derby… everything happens in Derby.” This core messaging was designed to be playful, disruptive, and memorable, helping to spark conversation and shift attitudes about the city.
Our creative team developed a suite of visually impactful assets that worked seamlessly across multiple channels. Paid social campaigns targeted key audiences on Facebook and Instagram, while out-of-home activity, such as digital billboards and bus signage, extended the campaign’s reach across the city.
To engage people closer to home, we also coordinated a direct mail campaign to selected Derby postcodes.
Managing the campaign end-to-end, Purpose Media oversaw everything from creative concept and visual design to sourcing and booking media placements. The result was a visually striking, cross-channel strategy that got the brand in front of the right people both online and offline.
Results
The campaigns achieved over 1.9 million impressions, reaching more than 219,000 people and generating over 2,000 conversions, ensuring sustained visibility and strong engagement throughout the campaign period.
This consistent exposure helped build lasting brand recall and excitement around Vaillant Live, ultimately delivering an impressive return on ad spend of over 6x and showcasing the effectiveness of a well-executed multi-channel approach.
Beyond the numbers, the concept gave Vaillant Live a standout presence in Derby and positioned their new venue as an exciting destination not to be missed.
With further activity still to come, Purpose Media looks forward to continuing this partnership and driving even greater awareness across Derby
