OBJECTIVES
Having previously been tied into the EFL digital agreement, the football club sought a fully-immersive, thrilling and inspiring new website. It was important that fans were at the very core of the new site, with it needing to improve their experience and support tools, such as EFL stats, RamsTV and live match streaming.
STRATEGY
Our team collaborated closely with the club to assess the journeys their key audience took when visiting the website. Using this, a new website was devised, which offered functionality, integrations and ease of use.
RESULTS
A new responsive, bespoke, user-friendly website was created that shared club and player news, which fans can easily access from their mobiles, tablets or desktops. To allow fans to fully immerse themselves, we integrated tools which puts them at the centre and simplifies their experience. This included a single sign-on to enhance and boost the fan experience for different parts of the site, such as streaming, ticketing and the app, introducing them to a seamless and straightforward store.
