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looking to invest in your eCommerce website design?

These days, it isn’t just a case of having a good-looking online store. Your eCommerce website must have all the tools that help customers feel comfortable enough to make their purchase – and give them a great user experience and customer journey to make them want to add to their shopping cart, and keep them coming back for more.

Whether you’re looking to take your online business to the next level or are just starting out in the online retail marketplace, an improved online presence paired with a stunning website design (eCommerce) is a sure-fire way of making more money and increasing your brand awareness.

Let's chat about eCommerce website design.
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eCommerce websites designed with customers in mind.

Online shopping is on the up. With more eCommerce website options for customers to choose from than ever before, it’s becoming much harder to build their loyalty. Price is no longer the stand-alone factor customers will rank your product line on. Your eCommerce website design, features, customer reviews, navigation, and after-sales process all come into play, with your eCommerce web design being the first thing they notice.

As well as being easy to use and well designed, successful eCommerce websites put customers first and easily integrate into business processes.

Combining an understanding of user behaviour, business processes, and technical expertise, we design eCommerce websites that convert customers because customers are one of our key focuses throughout the entire process.

Ready to invest in your online sales channel?

what makes for a great eCommerce website?

People judge the design of your eCommerce website the minute they land on it.

In fact, studies have shown that it takes 50 milliseconds for browsers to decide if they’ll stay on a site or not. You get .05 seconds to impress users and encourage them to click the ‘buy button.’ This is why website design is so important for your eCommerce business.

But what makes a great user experience on an e-commerce website?

Trust.

Prospects need to know they can trust you before they go through with a purchase online. After all, they may not know anything about your brand, the quality of the products and brands you stock, or your commitment to making them happy.

A professional website builds trust with clear buying and confidence signals, such as reviews/case studies, delivery information, returns policies, a secure checkout, and relevant accreditations.

User Experience.

People don’t really judge a book by its cover, do they? Of course, they do!

A clean, clear UX design is crucial to your website’s success, as is professional product photography.

The look and feel of an eCommerce design must appeal to your target audience, as must the functionality and buildable elements of your site too.

Navigation.

eCommerce website navigation should help customers find products quickly and easily. Good navigation also helps improve your Search Engine optimisation (SEO) and enhance the shopping experience.

If you make your site easy to navigate, your sales and conversion rate will rocket.

Responsive.

Almost 70% of digital media time is spent on mobile devices, so businesses must factor in a mobile-friendly eCommerce site design when thinking about targeting potential customers online.

This means your eCommerce store must be user-friendly on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.

Ready to drive more sales?
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eCommerce web design that drives enquiries into sales.

We create responsive eCommerce websites that work beautifully on all devices. And with over 20 years of experience, we know what it takes to create a good un’. No matter your industry or product line, we can help your eCommerce business grow online, with decades of experience and happy clients to testify.

Here are just some of the industries and eCommerce website types we have worked with before…

retail.

We can help tailor user journeys specific to your customers so that you can increase your eCommerce sales.

trade.

Deliver simplicity with an eCommerce web site that seamlessly integrates with internal systems.

international.

Website design for multi-lingual sites that appeal to online target audiences, where ever they are.

manufacturing.

Website designs that are easy for customers to create custom specifications and build accurate orders.

Chat to our specialists.

your eCommerce platform of choice.

The right eCommerce platform for your online business really depends on your needs, and there’s no one-size-fits-all solution.

The CMS we usually recommend is Shopify or WooCommerce, the world's number one eCommerce CMS - built on Wordpress. WooCommerce is a fully flexible and intuitive CMS. It's fully customisable, so every eCommerce website we design is bespoke in its design and functionality. Plus, it allows for custom CRM integration, stock management, and warehouse system consolidation.

As well as being fully customisable, WooCommerce is flexible, so it helps us cater to every client need - and is straightforward for clients to manage in the backend. Win-win.

For those more complex requirements, our team are able to offer bespoke solutions built using our own in-house platform, currently being used by more than 100 of our eCommerce customers.

Integrations.

For those more complex requirements, our team are able to offer bespoke solutions built using our own in-house platform, currently being used by more than 100 of our eCommerce customers.

Your website is the heart of your online strategy and should talk seamlessly with your other third-party systems. By combining your website with systems such as your CRM, your email marketing platform, and your business system, you get more visibility on your customers, can tailor future marketing, and streamline processes.

From Sagepay, PayPal, MailChimp, and Campaign Monitor, to eBay, Stripe, and Cybertill – every integration and payment gateway you need is supported by the Purpose Media eCommerce framework.

Find out more about Ecommerce web design.
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future-proofing your business.

The UK spent £91 billion online in 2013 – an increase of 18% compared to 2012. The UK’s eCommerce market then grew by another 17% to £107 billion in 2014.

By 2019, this figure had risen to £178 billion, which equated to 19% of all retail sales in the UK, and almost doubling in a mere six-year stint. In 2019, 58.9% of eCommerce sales were attributed to mobile devices. By 2023, it is estimated that the proportion will grow to 71.2%.

The numbers don’t lie. Investing in your online presence and eCommerce website design is a great way of future proofing your business and providing another level of business security. Plus, eCommerce websites allow smaller businesses to compete with larger companies and corporations, boosting the economy and your profits.

Consumers expect brands to be open 24/7. With eCommerce, you can be.

Isn’t it about time to start selling online?

 

Talk to an eCommerce specialist today.

why invest in eCommerce website design?

If the rise in online sales wasn’t enough, there are many other advantages of eCommerce web design.

Good eCommerce website designs tempt prospects into becoming customers, but that isn’t the sole reason you should invest in an eCommerce website…

boost your brand presence.

Online browsing is the preferred way of shopping. So, investing in a good-looking eCommerce website helps increase your brand awareness and increase the likelihood of a sale. Your website design is important; invest in it.

make money 24/7.

Unlike a physical store, online stores never close, so you can literally make money in your sleep! Plus, search engines help generate traffic and new customers – increasing your reach and sales.

describe products in great detail.

One of the key features of an eCommerce shop is its product pages. You have the flexibility to show product information in great detail, from eye-catching product images to descriptions, technical specifications, and reviews that all influence your buyers’ purchasing decision.

track audience needs.

Understanding buying behaviour is the key to better engaging patrons and increasing profit. You can install a wide variety of tools and software to your Internet store that help track a consumer’s past purchases, providing valuable insight that allows you to upgrade your website design to target your products and sales tactics based on individual needs.

Ready to make money?

The key features of a great online store.

The key features of a great eCommerce website vary depending on who you are, what you sell, and who you’re selling your products to.

The features required are complex and varying but here are just some of the basics that every eCommerce shop, no matter what kind, needs…

  • optimised for search engines
  • fast load speeds
  • responsive design on mobile devices
  • integrated with back-office systems
  • full sales reporting facilities
  • easy to manage admin panel
  • effortless checkout experience
  • trusted payment gateways
  • simple buying process
  • intuitive design and functionality
  • enticing product pages and product category pages
  • itemised shopping cart

expertise you can trust.

The way your eCommerce website is developed can be the difference between a user who converts and returns time and time again and one that leaves and forgets your brand in the future. A good website should be built with efficiency and flexibility in mind with careful consideration of the features and functionality needed.

As well as looking great, you want to ensure that your website loads quickly on any device, with any connection, and this all comes down to the technical specifications of your website’s development. You need an eCommerce website design team you can trust to get these complex technicalities right.

Purpose Media has been developing and designing eCommerce websites for 20 years. So we know what it takes to create a good un’.

Our team of expert developers and creative, experienced designers know everything there is to know about website design and can support you with an eCommerce website design that is functional, fast, and SEO-ready. We’ll also ensure it looks great too.

eCommerce websites from Purpose Media provide a transformative digital platform that’s easy for your customers to use and buy from, with support to deliver the functionality and integration you need, backed by stunning visuals.

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Working with you.

Creating a successful eCommerce website is a big responsibility. Often the people we work with know what they want to achieve, but they can’t see how to make it there independently.

With us, you’re not alone. We’ll be an extension to or a complete outsourced web design and development department for your business. Giving you as much or as little support as you need.

Thanks to our dedicated team of web designers, developers, and marketers, we consider every part of the user’s journey, from when a user lands on the site to when they make a purchase, and how we can keep them coming back again.

With knowledge across the marketing spectrum, we can support you, enabling your eCommerce website to transform your online functionality and engage your audience.

We’ve got the people to make your eCommerce website come to life, providing a helpful extension to your operations.

Don’t just take our word for it… 👇

eCommerce website design FAQ's.

what is the process of building an eCommerce website?

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We'll spend time with you to learn how your business operates and what makes you and your audience tick. Then we plan your strategy, sitemaps, and wireframes before creating a design that matches the brief and your business. The development of your online web store will then begin.

We then ensure you're happy with the output before testing the site and training your staff on how to use it. Final checks are made, and then we go live.

how important is the design of an eCommerce website?

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Design is crucial for eCommerce, but not always in a visual way. eCommerce website designs must look good and appeal to the target audience, but site functionality and where these functions are placed and processed must also be considered.

how important is the user journey

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Incredibly. User journeys are based on having an understanding of your audience. You can plan what information they might want to see on your website by hypothesising an educated route they may take from Stage 1 - Awareness, Stage 2 -Consideration, and Stage 3 - Intent to Buy. It’s all about accommodating their needs at each step. User journeys are key to making a big success of your website and heavily influence design decisions.

why is it important to get your eCommerce website right?

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Consumers are much savvier when it comes to online shopping these days. Many aren't brand loyal, so they will shop in several places to find the best deal from the best retailer. Your website needs to tick all the boxes to make prospects feel comfortable enough to make the purchase. This isn't always about price but how the website looks, its reviews, and the after-sales process.

You also need to ensure you have the best functionality and build so you can market your brand effectively and be found on a search engine.

When launching a new site, particularly if your existing site is already successful, it's also important to make sure you have a robust launch and migration plan.

accreditations.

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