Getting your audience onto your website is an uphill battle, but it’s only half the story. What can you do once they land on your site to help improve your website conversion rate?
You’ve finally got your ads down to a tee. The words are perfect, the graphics are on point, your click-through rate is through the roof.
So why aren’t your customers converting? The answer is most likely how they’re able to use your website, or not as the case may be!
If someone is interested in your brand and products, you don’t want to turn them off by confusing them with a clunky website and overly technical descriptions.
Having a user-friendly website is key to ensuring your warm leads convert and become loyal customers. But what does “user-friendly” actually entail?
Let’s dive in and find out how to improve online shopping experience to increase sales in a few simple steps…
With more people taking business online than ever before, you need to make sure your website stacks up against the competition to increase conversion rates.
To ensure your site is easy to use, you need to put yourself in the customer’s shoes and identify pain points that might prevent them from buying. Always stay mindful that you are not your customer, what you think and feel may be different from what they want.
One easy way to improve site usability on an eCommerce store is to include a search bar on your website. That way customers that already know what they want and don’t have to scour your site to find it, making their experience more pleasant.
But remember, there’s no blanket solution for all websites, you need to make decisions based on your target audience and what they are looking for.
It’s probably no surprise to find out that smartphone use has increased tenfold in recent years. And this has resulted in a turn of focus from desktop websites to mobile ones.
A massive 73% of consumers say they will leave a poorly designed mobile site and switch to one that makes purchasing easier.
Due to the increased use of smartphones, Google and other search engines look for a mobile-friendly website when determining where you rank on the search results.
All in all, having a mobile-friendly site bumps you to the top of Google AND encourages more purchases. Do we need to say any more?
On the topic of SEO, you should also take a look at your load speeds, that is how long it takes your site to load up once a user goes there.
Google is placing more emphasis on fast loading websites in upcoming changes to its ranking algorithm, and other search engines won’t be far behind. These changes have come about as attention spans have shrunk so consumers don’t want to wait 20 minutes for the dial-up to connect anymore.
In fact, for every 1-second delay in loading speed, the conversion rate drops by 7%, so it’s probably time to take a look at what you can do to improve loading speeds.
Whether you choose to use a live chat feature or simply add your email in the header of every page, you need to make it as easy as possible for your customers to contact you, should they want to.
This will help to give customers a positive customer service experience and build trust.
Having imagery is key for showing your products and services in the best light, especially for eCommerce websites.
Your imagery should be high quality and there should be plenty of it so your customers can get the best possible experience without having to see it in person.
Investing in good photography and high quality video production will make your products look great and build trust in your customers, making them more likely to convert.
Now your website looks good and is easy to use, you need to add the detail.
Tell your customers all they need to know about your products and services in a concise, engaging way.
Website content should be in line with your audiences’ level of understanding. Unless your audience is an expert in the field, don’t overwhelm them with technical details from the get-go. That can be added later for those who really want it.
Reviews are a great way for customers to hear about your products from another, non-biased source, resulting in more trust in your products.
Having just one product review can result in a 10% increase in sales and this continues to rise as you get more reviews, with 200 reviews resulting in a whopping 44% increase in product sales.
Removing purchasing barriers and making the user journey as straightforward as possible is the best formula for improving online shopping experience. But we know it can be a big job, and that’s where we come in.
If you need help refreshing your website to boost online sales, give us a bell and see what we can do.