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Matt Cocking

Head of Paid Media

Matt is the Head of Paid Media at Purpose, it's his job to successfully create and implement paid digital campaigns that deliver a return on investment.

Following his graduation from the University of Lincoln, Matt started his digital marketing career in 2011. His specialism lies in paid mediadigital marketing and the creative thinking needed to get customers to click. By collaborating with the wider team across disciplines, while focussing on outcomes and return on investment, Matt is able to deliver campaigns that help customers convert, building sales and profitability.

An expert in paid media, Matt’s career has also allowed him to develop a broad knowledge of digital marketing, web development, web design, and business strategy. This understanding means Matt can clearly see the big picture when working with clients, building campaigns that feed into their entire marketing mix and overall objectives, so their businesses can push forward and grow.

In his spare time, Matt is self-confessed ‘gym addict’ and can be found chasing those gains!

Inside the mind of matt cocking