They integrate technical production, set and stage fabrication and production management, and whilst most production companies do one of these things, On orchestrate it all.
On wanted to increase awareness of their offer and engagement with their brand. They approached Purpose Media to deliver their marketing aspirations, starting with an improved web presence, digital marketing and ongoing strategy.
The result has seen the delivery of a multi-channel approach, overall growth and new business opportunities.
On Event Production Co. needed to position itself as the go-to brand for event production and tech, so its strategy was built around highlighting their unique offer, complete professionalism and case studies that promote the events On work on.
We supported On Event Production Co. with a plan to help them communicate their services, drive brand awareness and take them to the next phase within their business journey.
To achieve that, On Event Production Co. partnered with Purpose Media to:
Our team spent time with the guys at On to understand where they sit in the market and learn their focuses and goals.
We consulted with key team members to appreciate where the business was and where they wanted to take it. As well as working together to understand the variety of services offered and how we could work to promote these.
On completing research, team Purpose worked to create a website that mirrored their existing brand and focused on service and offering. Our work with On went beyond a web development project. We included an ongoing strategy developed in partnership with On. Purpose Media now manage On’s marketing, offering the support of a multi-disciplined team able to respond quickly to the demands of a growing business.
This work paired nicely with the creation of the On Event Production Co. website, ensuring that potential clients could access a clear message and relevant information. With the website and supportive marketing complete, On now have a clear roadmap of quarterly activity, complete with targeted outcomes supported by the ability to scale up activity when required.
On were searching for a website refresh to update their presence and make their brand message clearer. Purpose Media developed a fully responsive website, built around customer journey, to deliver a positive user experience and drive engagement.
We created an updated sitemap to assist with this, while rolling out content changes to help push their updated messaging.
The website has been used as a hub of marketing activity, where social and advertising campaigns have been pointed towards, driving engagement and conversions.
Video supports On in showing their audience what they can do and how they do it. Proven to increase engagement and understanding, video production provides On’s audience with behind the scenes footage that explains their service and offer and case study films that promote their work, capturing attention and boosting conversions.
On needed to leverage social media channels to not only drive brand awareness but also to better connect with their clients, promoting their range of services.
We worked with them to develop a social strategy that assisted in building their client base but also their internal staff. This included supporting them in properly sharing their own content and creating content. From sharing blog posts and case studies, to showcasing work. We also created recruitment campaigns to assist and manage growth. We used social media to help show On as suppliers of excellence and increase their brand perception in target areas.
With the website acting as a hub for marketing activity the digital marketing team identified key terms for SEO and ensured pages were optimised for search. We worked on a hyper-focused keyword campaign, where keywords featured within the content strategy to maintain the gradual build of search rankings.
The digital marketing team also took responsibility for creating and delivering paid campaigns for Google and Facebook, utilising the collateral created to build end to end journeys for end users.
Awareness conversion engagement.
To support an effective social and digital strategy, we also worked with On to develop a content strategy to assist in increasing their brand awareness, especially through search. This includes regular blogging to show On as industry leaders, with posts about event production trends, top tips, and ways in which events can help businesses grow. This keyword driven content helped boost On in Google search, working towards an awareness, conversion, engagement model.
Implementation of the strategic approach across multi-channel campaigns has transformed On Event Production Co.’s presence. Helping the business to not only win new business, but also consolidate existing relationships, we have assisted in both developing and managing growth.
Work conducted has received praise from the team internally at On, and data from campaigns has been captured and analysed to identify success and build effective practices into upcoming plans.
Work with On Event Production Co. is ongoing as we collaborate with the team to develop new campaigns and strategies to continue their amazing growth.
Our website has seen inbound traffic improve month on month through active SEO management and regular fresh video and copy content whilst complimentary social media activity has led to greater engagement with our business leading to a clear increase of inbound enquiries.
Working with the team at Purpose Media has been a pleasure as there is a real sense of pride demonstrated by the whole team coupled with high levels of client care. With all marketing services available under one roof knitted together with conscientious and accessible account management, I would happily recommend Purpose Media to anyone looking to grow their business.”
Guy Eaton – Managing Director